Introducing PROXIMA STUDIO - I started a Game Studio

If you’ve been following my channel for the last few years, you’ll know that I keep myself very busy. Between making content for you guys, my professional job, consulting and mentoring gigs I’ve added another string to my bow. I am incredibly excited to reveal my new project. 

A brand new gaming studio, Proxima, that I have founded. 

I am privileged to be working with an incredibly talented group who are shining stars in the industry. Together we are working on an incredible AAA action IP that holds immense potential. I can’t tell you too much just yet, but what I can I will share with you here. 

After a career spanning 20 years, working on a plethora of successful AAA titles, I began to crave a bigger challenge. I wanted creative freedom to develop the games that I find engaging, and the opportunity to collaborate with like minded individuals. It felt like the next organic evolution in my career was to found my own studio. 

Several years ago I met an exceptionally talented writer, Sylvain Runeberg. His incredible work resonated with me, together we learnt how through the collaboration of our individual expertise we could breathe life into concepts. The idea of creating games that intertwines captivating narratives, breathtaking animations and exceptional gameplay begane to take shape. Several months ago I started working on Proxima, together we are making something truly special. 

Stepping out of my comfort zone and into entrepreneurship has been no easy feat. I’ve embraced the unfamiliar, coming from a creative background the transition to a business mindset has been a learning experience that I’ve embraced. Learning new skills, embracing new challenges has allowed me to grow as a person. I’ve had to build bridges, establish connections all while maintaining transparency, a value I hold dear. I want the whole team at Proxima to feel a sense of camaraderie, to know that we are all working towards a common goal. 

Assembling a crack team of gaming professionals has been awesome. Making space for a new type of studio allows the whole team to imprint their values onto the fledgling venture. Having transparency with the team no matter their role allows us to foster a strong sense of camaraderie from the get go. Unshakable foundations have been built with this small yet extraordinary dream team. 

It's too early to reveal specifics but what I can say is I've personally been inspired by single player, third person action adventures with compelling narrative and outstanding animation. We're drawing inspiration from games like Zelda, our goal is to deliver an emotional and memorable journey, where each choice leaves a profound impact. 

One of Proxima’s mission goals is to cultivate a culture of openness. Traditional AAA studio environments have traditionally shrouded their development process in secrecy, I want to challenge the status quo. Through fostering a culture of openness, sharing both the good and the bad news we will have a more connected team and cultivate trust with our players. We want you to understand our goals and be a part of our journey. 

In saying this we must still hold some of our cards close to our chests. To protect our ideas and work so they make it to you, the gamer as quickly and efficiently as is possible. We don’t want the well to get poisoned. After announcing Promima Studio on LinkedIn we have received an overwhelmingly positive reaction. We are feeling positive about our future and excited when it comes time to show our creations to publishers, investors, and to you, the player who we are forever grateful to, whom without none of this would be possible.  

What I can tell you is we will ensure the highest quality of animation. The team at Proxima will be made up of animators of the highest quality. The journey to create and complete that first game will be long and no doubt challenging. We are committed to quality. We will gradually expand our team and continue working diligently to achieve our goals. I would honoured if you came on that journey with us, where you will get updates and sneak peeks as we progress

Proxima represents the next chapter in my career. I will be able to take my passion for storytelling, immersive gameplay and exceptional animation to the next level. Proxima’s journey is just beginning. Stay tuned for future updates as we all witness the birth of a new game studio and the extraordinary games it has in store for us.

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